When Chester’s son John died in 1966, the third generation of Asher's took the company’s helm. With the increased use of air-conditioning in stores, homes and automobiles, chocolates were becoming more popular as a year-round candy. Jack and Bob decided to expand their selection of chocolates and began producing sugar-free (what was then called “dietetic”) chocolates.
The brothers understood America’s changing tastes in candies and had a knack for business. Asher’s quickly grew. By the 1980s, Jack's and Bob’s sons, David and Jeff, continued the business into the fourth generation. They soon moved the company to Montgomeryville, Pennsylvania. When that space became too small, The Asher Familiy purchased 31 acres of farmland in Souderton, Pennsylvania. This is where Asher’s Chocolates are made today.
The family also purchased the former Goss Candies in Lewistown, PA. There, hand-made confections are created including Chocolate Smothered Potato Chips, moulds and buttery toffee.
From candy shop to chocolate factory, Asher’s has maintained a tradition of fine American chocolates. Asher’s Chocolates is currently under the direction of the fourth generation of Ashers: David Asher, President and CEO, and Jeff Asher, Vice President Sales and Marketing. Their fathers, Bob and Jack Asher, remain co-Chairmen of the Board.
DISCLAIMER:I DID RECIEVE SOME BUTTERCREAM EGGS TO TRY OUT. I WASNT CONPENSATED IN ANY OTHER WAY FOR THIS REVIEW. THESE ARE ALL MY OWN OPINIONS.