What makes WOW toys specialWe’re pretty much obsessed with creating super cute, super tough toys for your little ones to love …and all with no batteries required!
Our passionate toy designers, based at WOW HQ in Hammersmith, London, spend each day thinking about ever more magical ways to delight tots the world over.
How we design a WOW toyMaking toys as great as these doesn’t happen overnight. We will take up to 12 months to develop a WOW toy. Here’s how we do it…
Step 1: We come up with ideas for new toys by doing research with WOW fans like Mums or Grandparents.
Step 2: The WOW design team sketch lots of ideas.
Step 3: We ask shop keepers and customers what they think so that we can get the details right.
Step 4: A WOW product designer builds a working model out of foam in our workshop.
Step 5: Using this foam model, a prototype model is made.
Step 6: This prototype model is used to make lots of moulds at the factory.
Step 7: While this is happening we make a one-off colour model. It costs about £10,000 but we will still let some children play with it to check we’ve got it right.
Step 8: At last we’re ready to make our first plastic test samples.
Step 9: At this point all our toys go through rigorous independent safety testing.
Step 10: Finally the toy is ready to be manufactured and boxed up for children to enjoy all over the world.
Developmental benefitsWe know an awful lot about designing and creating fantastic toys that children will love. We spend a lot of time watching children play with our toys (and we admit it, playing with the toys ourselves!) to understand how play patterns and development change over the years. This means many of our toys will become firm favourites from 18 months right up until 5 years and beyond. Now that’s what we call good play value for money.
WOW toys stimulate learning through long lasting creative play with exciting features to discover which help develop and feed young imaginations. From basic motor skills to more advanced social interactive role-play, the toys provide children with a fun way to make sense of the world around them and assist with early development.
Dr Amanda Gummer is a true expert when it comes to understanding the role of toys and play in child development. Click here to read what she has to say about our toys.
Bright colours, sounds and chunky shapes provide visual, auditory and tactile stimulation. Why not try Dannys Diving Adventure?
Powerful friction motors and moving wheels help your baby to support their weight as they learn to move around and become more mobile. Why not try Sidney School Bus?
WOW toys have so much character, you can enjoy making up stories as you play with your child. Look out for their names in the toy section online or on the box when you buy a WOW toy. Why not try Bella Butterfly?
WOW’s removable mix & match figures and animals are perfect for little hands to grip and for developing hand/eye co-ordination. Look for knobs to turn or buttons to push among many other functions that help develop your child’s fine motor skills. Why not try Ernie Fire Engine?
There are many special WOW features and lots of detail to discover as your child gets a little older. Secret compartments, moving parts, removable pieces and so much more. Why not try Flip ‘n’ Tip Fred?
WOW toys are great for boys and girls to collect. As your child starts to share toys and create stories with other children, they will love to create a WOW world together. Why not try Robin’s Medical Rescue?
Introducing themes from real life and fantasy, WOW toys help stimulate imaginative play. The more advanced functions and features mean that your child can continue to enjoy their WOW toy for many years. Why not try Poppy’s Pony Adventure?
Contents:1x Motorised car called Poppy
1x Detachable trailer with magnetic hook
1x Girl horse rider figure called Sally
1x Horse figure called Popcorn
1x Removable fence
1x Removable hay bale
Functions & features:
Realistic engine sound
WOW ‘magic’ push-button feature
Opening roof of car
Removable hay bale and jump
Mix and match trailer hook
Moving wheels for easy push-along play
WHEN THE WOW TOY GOT HERE I WAS SO EXCITED AND KNEW MY GIRLS WOULD ENJOY PLAYING TOGETHER WITH IT. THEY HAVE HAD SO MUCH FUN PLAYING WITH THE CAR AND THE PONY.BREA AND ME'ANA BOTH LOVE THE WOW CAR AND TRAILER.THEY SHARE THIS TOY AND PLAY WELL TOGETHER.I LOVE THAT YOU DONT HAVE TO HAVE BATTERIES FOR THE WOW TOYS.MY GIRLS INTERACT WITH THE TOY ALL THE TIME.ME'ANA HAS TO PLAY WITH THE TOY EVERYDAY. MY GIRL TAKE TURNS TAKING THE CAR AND TRAILER AND THE PONY INTO THERE ROOMS AND SETTING IT ON THERE DRESSERS TO LOOK AT WHEN THERE GOING TO SLEEP.YOUCAN FIND THIS AWESOME WOW TOY AND MANY OTHERS AT THE AMAZING WOW WEBSITE.
DISCLAIMER:I WAS GIVEN A WOW TOY TO TRY OUT.I WASNT CONPENSATED IN ANY OTHER WAY FOR THIS REVIEW. THESE ARE ALL MY OWN OPINIONS.