A second bit of divine providence came in the form of the "severance package" that Frank received from his former employers. In lieu of the vacation pay he was owed, instead, Frank was given two well-used, but entirely serviceable, sewing machines, along with four sales accounts and the tidy sum of $240.
So, suddenly out of a job but equipped with two sewing machines, some business contacts, and a bit of cash, Frank decided that the best way to re-join the ranks of the gainfully employed was to do what he knew best: make bras and sell bras.
The challenges, and subsequent triumphs, didn't end there. It was the early 40's, after all, and the war was on. Rationing was in full effect in the U.S., as the country conserved virtually everything in order to support the war effort. This led to a shortage of the raw materials used to manufacture intimate apparel. So, how would Frank keep his fledgling company afloat without product to sell?
He quickly realized that maternity and nursing bras were not classified as intimate apparel. They were, in fact, medical items and were considered to be just as necessary as crutches and bandages.
So, Frank Farino's bra company quickly became Frank Farino's maternity and nursing bra company.
Today, Leading Lady is one of the country's oldest and most successful intimate apparel manufacturers. We specialize in quality lingerie for mothers-to-be and new moms, as well as full-figure bras, sleep/leisure bras and other specialty lingerie and accessories.
It's been nearly three-quarters of a century, but Frank Farino's original vision is still alive and well here at Leading Lady. We remain a family company with Frank's descendants still at the helm. And we're still in the business of making and selling maternity and nursing bras, just like Frank was all those years ago.
Baby Sees It® Cotton Wirefree Nursing Bra
I REALLY NEEDED A NEW NURSING BRA.I COULDNT SEEM TO FIND MINE ANYWHERE AT ALL.I PACKED IT AWAY WHEN I WAS THRU NURSING MEME.I WAS SUPER HAPPY I WAS ABLE TO REVIEW THE BABY SEES IT NURSING BRA. THIS BRA IS SO COMFORTABLE.I REALLY LIKE IT ALOT. I WILL DEFFINTALY KEEP USING THIS BRA. I LOVE THAT LEADING LADY HAS SO MANY OPTIONS FOR NURSING BRA'S.THEY HAVE SO MUCH MORE STUFF TOO.HEAD OVER TO LEADING LADY AND CHECK EM OUT.BE SURE TO ENTER INTO THE RAFFLECOPTOR BELOW FOR YOUR CHANCE TO WIN A FREE ITEM FROM LEADING LADY.Follow Leading Lady on Facebook,Twitter and Google+.
DISCLAIMER:I WASNT CONPENSATED IN ANY OTHER WAY FOR THIS REVIEW.HOWEVER I DID RECIEVE A SAMPLE TO TRY OUT. THESE ARE ALL MY OWN OPINIONS.